How To Choose A Photographer
A Professional Commercial Photographer is a person who has chosen to make a career out of business/ corporate photography... as opposed to someone who just purchased a camera or got laid-off from another job and decided to charge for taking "snap shots". A commercial photographer knows how to make corporate images that sell a company or product... not simply a wedding photographer who knows how to get a sharp picture of a widget.
A professional is a person with special talents and abilities who can bring added value to the finished photographs. It is true now; anyone can take a picture, but the right professional can improve images with lighting, equipment, experience, technique and artistic talent. Career experience creates unique expertise. A career photographer will be able to anticipate problems before they exist and communicate solutions to even the most complex situations and questions.
Professionalism is an important attribute of a professional. Being professional means being on time, following through and always working in the customer's long term best interests.
Why hire a Professional Commercial Photographer?
Digital Technology -
Film is gone; proven by the fact that they are no longer even manufacturing most types film.
Professionally Trained -
it is hard to find but it is very beneficial to hire a professional who has a degree in what they are doing. Popular Photography Magazine can only teach so much.
Expert Equipment -
Size does matter. Pros use full size image sensor cameras with a high mega-pixel count for higher clarity and better image quality. They shoot with professional grade lenses matched to the camera they shoot with. (Canon L Series Professional lenses on Pro Grade Canon cameras).
Artistic eye or a creative mind isn't something that can be taught at a school. Successful clients rely on creative problem solvers to resolve even problems or opportunities that the client hadn’t even considered.
A Lifelong Career -
A proven and valuable professional has been learning, improving and growing through a long-term career. Photographer "want-to-be" can make mistakes at your expense.
A Strong Portfolio -
Look at a photographer's samples of real assignments. Most amateurs can spend large amounts of time to create a nice image, but you want a professional who can make a lot of great images in the real world of time limits and pressures.
Image Enhancement -
Very few images look their best without digital processing. A serious photographer would never send out images which haven't been prepared to make their clients look their very best. It is import to hire a photographer who knows how to manage files and digitally manipulate them to present the proper message.